What have you learnt from your audience feedback?

What did the audience want?

From looking at my initial audience research i can see exactly what the audience wanted from the video and promotional pieces.

• 'The songs are always really well written and the lyrics often tell a story' - We took advantage of the lyrics telling a story by adapting the words of the song to create a storyline for our video. This was a specific element of Killers videos that the audience like 'they always have a storyline making them interesting to watch and I like the performers part within the video.' We had minimal performance in our video as we thought it would be difficult to portray a realistic music performance, so we just had our main character miming the some lines of the song for emphasis.
• For the digipak the audience said they liked how The Killers always used 'creative, high quality images'. I think we have acheived this with our digipak as the final product is a creative way of promoting the album. 

My Audience Feedback

http://sweettalk.thekillersmusic.com/forumdisplay.php?f=14


I thought a good way of getting audience feedback from real fans of the band would be by posting the video on a fan page where they could then view the video and then post a response.


This is what I posted:

Despite the post getting over 92 views only two people replied so it didn’t work very well. I couldn't ask for very detailed feedback as I felt it would make people less likely to reply. However, the feedback I did get were positive responses, such as: 'Wow great video! Really! Good job.. Thanks for the post sarahdixonmedia!'

 Survey Monkey

This website allows you to create free surveys, that then show the responses in a clear way. (Although you must become a paying member to have the results presented in tables, graphs etc.) You can make a survey with up to ten questions and there is a large range of types of questions you can use. I found surveymonkey very easy to use and efficient.


http://www.surveymonkey.com/s/HNR3DC5


This is a survey I created to generate some constructive audience feedback on all three of my final media products. I gave out my survey via a link to some friends via a message on Facebook.

My friends gave me some really good, constructive feedback and due to the well composed questions it was relevant and covered many areas.

1. On a scale of 1 to 10 how enjoyable did you find the music video to watch? (1 being poor and 10 being really good)

For this question 50% of people rated the video 8 and 50% rated it 9. I think this is a really positive response as it is really important that although the video must be well made with a good storyline it must be interesting to watch or no-one will watch it!

2. Did you find the storyline easy to follow and relevant to the song?

For this question I allowed the responders to write a comment so it is an open ended question this way, I could get broad range of answers. The feedback was all very positive.

'The storyline was extremely easy to follow and very relevant to the meaning of the lyrics.'

'I very much enjoyed the video, very easy to follow, but at the same time intriguing and unpredictable. It kept me in there.'

This shows we have made a good storyline that is 'intriguing and unpredictable' but it is still related to the song by being closely linked with the lyrics.

3. What elements of the video did you find particularly good? (eg lighting, performance, camera shots)

I thought this question would be good at specifically pinpointing exactly what we had got right about the video and highlight what made it a success.

These responses show that the dark lighting was atmospheric and really fitted in with the dark theme the video was trying to convey, this was something that viewers really recognised as a good point. One respondent also picked up on the use of camera angles to portray the characters emotions - 'the high angle in the interrogation part' - making the character look small and vulnerable. I also liked how it was mentioned that the use of effects made the video look professionally made but on the otherhand it was mentioned that our video seemed 'more independent' due to a large range of camera shots, showing we both used some of the conventions of videos but also challenged them as well.

4. Is there any constructive criticism you could give on how to improve the video?

Very little feedback was given to this question showing that the respondents to the survey found it difficult to criticise the video. One suggested that there could be more colour used in the video, although we used minimal colour in the video to convey the dark mood, this may have been lacking in interest for some people as colour could have made it more eye catching. Another found that in some shots the top of the character's head had been chopped off, I agree with this statement. We made our video widescreen so it looked better when being viewed and, as a result, this made the composition from some shots a bit off. In this shot above I think it looks a bit strange and it stands out that you cannot see all of the character.

5. On a scale of 1 to 10 (1 being poor and 10 being excellent), how would you rate the digipak and advert?

Again, really positive feedback was given here with results ranging from 8 to 10. 50% was for 10 out of 10 which is great in showing that the digipak and advert look good and work well.

For these two questions I wanted to know what was good and what was bad about the digipak and advert. The results show that the text used was definitely what needed improving. I think this may be the lack of text or possible the fonts used, if I did another survey I would try to find out what exactly it was about the text that needed improving. It seems that the image, composition and colours used were the strong points of the products. I would agree with this myself as I felt the presentation of the digipak and advert were the stronger points and that is what has been picked out as viewers as being good.

8. How well do you think these three products work together as a package? (e.g common theme of CCTV, colour schemes)

Here I wanted to see if the survey respondents could see the link between the ancillary texts that I had tried to create through the common themes of CCTV and colour schemes. These four responses I got definitely recognised these elements.

9. How well do you think these products compare to real, professional products?

I was really happy with the 100% 'equal to' result. This shows the overall finish of all three products looks professional and realistic. Therefore it is the sort of product that you would see on shelves in shops and I feel that was one of the aims of the project, to make the look as professional as possible.

In conclusion, I learnt a lot from my audience feedback. I got very positive feedback from the survey I created on the very valuable surveymonkey website. I found that all three products have been a success, with great positivity towards the video's storyline and its use of camera shots and mise en scene (especially the lighting). Some feedback given in order to improve the video was that it was sometimes overly dark and that the composition of shots was often weak. The ancillary texts were proven to work well together and gave a professional finish due to the strong composition, colour scheme and image. However, here the text had room for improvement.