How effective is the combination of your main product and ancillary texts?

I think I have created a very effective package that promotes the album 'the triology' extremely well. It is obvious when looking at the three products that they fit together. When looking at the synergy of the products it can be seen that several elements have brought them together into a successful promotional package. I think having a package like this will make people more likely to buy the album because after seeing the video or advert it'll make them wonder about the music and the subtle hints given to the album's content from what they have seen previously.

I think the package appeals to the target audience:

• large range of ages - Indie music fans come in a large variety of ages, approximately ranging from 15 - 40 years, but I think 16 - 20 would be the primary age. We have tried to make our package suitable for such a range of ages whilst really targeting the primary ages. I think from the cast of the music video being of a younger age promotes the feel of the target audience, as viewers will feel more empathy for the characters and it seems closer to their lives.
• both genders - Indie fans are either gender but maybe with a slight tendency to male. I think by using a unisex palette of colours it has made sure there is a balance and the package is not biased towards one gender.
• The Killers fans - first and foremost the package really must appeal to Killers fans that will expect similar to previous works by the band. Killers have always made a package that fit together and the Day and Age album with the 'Human' video are a prime example as shown below.

Similarly to our ancillary texts, and most others, the advert is the digipak image enlarged with slight differences in colour. The theme is very natural and the mosaic type image reminds me of aboriginal art as does the landscape it illustrates. The advert advertises the single 'Human' and when watching the video for this song it is obvious that it strongly links with the digipak and advert.

The setting for the video definitely continues the theme of naturalistic setting with the wild animals but is quite based on the band from their performance that takes centre stage in the video. The 'k' light at the beginning emphasises the band's logo that features on digipak and advert. The final five seconds of the video link directly with the image on the above products with it being the exact same image.

How my products fit together

•  Colour - there is a common colour scheme of dark colours between all three products which reflects 'Jenny Was A Friend Of Mine''s lyrics and storyline. The blue texture overlay effect was commonly used on the digipak and advert. The spotlight used on the inside of the digipak under the explanatory story text symbolises the bright light used in the interrogation room scenes of the music video. The digipak is also especially shadowy, as are all the backgrounds of the pieces of texts, which demonstrate the in-the-shadows nature of the crime the character has committed.

• Image - the images used for the digipak and advert are similar to the final interrogation room scene. The character is crouched looking vulnerable and weak and this concludes his fate. This crouch is a repeated image of when he has just killed Jenny as shown in a flashback. I used a timecode image again on the digipak and advert continues the CCTV that is key in the music video. The use of the common motif of CCTV emphasises the paranoia of the character as the true events of the crime he has committed is revealed.

• Text - A lot of the text used on the digipak and advert is in a typewriter type font called 'Times New Yorker' that was downloaded from the www.dafont.com website. This typewriter style symbolises the interrogation room write up. The text is often shadowy and dark which also symbolises the dark, sombre nature of the video's storyline.

• Convergence of products - The music video is a bonus element of buying the digipak, so these products have converged.